Meeting Homeowner Expectations with a Better Model
Who is Sam the Concrete Man?
Sam the Concrete Man is a residential concrete services franchise built around a simple idea: to bring structure, professionalism, and consistency to an industry that often lacks all three. What began as a local contracting business has grown into a rapidly expanding, system-driven franchise with over 100 territories nationwide and ongoing growth.
The brand’s momentum is driven by its position as a highly structured, category-leading business model. In a highly fragmented market dominated by small, independent contractors, Sam the Concrete Man offers a recognizable brand, centralized marketing, and standardized systems that help franchisees deliver a more consistent customer experience. Homeowners aren’t just buying concrete, they’re buying clear communication, reliable timelines, and confidence that the job will be done right.
Sam the Concrete Man Story
From Local Contractor to National Franchise SystemSam Wilkins founded Sam the Concrete Man in 1989 to deliver reliable residential concrete repair and replacement. From the start, the demand was obvious, but the industry lacked structure, communication, and consistency.
In 2007, new ownership identified an opportunity and expanded the business by implementing structured systems, branding, and processes. They aimed to create consistency in a fragmented market while building a model that doesn’t require owners to perform physical labor.
The company issued its first Franchise Disclosure Document in 2013, and expansion accelerated in 2019 as the model proved repeatable. Centralized marketing, technology-driven estimating, and project management systems established a consistent framework for growth.
Today, the brand operates in more than 100 territories across the country. Aging homes in need of repair, ongoing demand for home improvements, and a fragmented market fuel its continuous growth, while the brand emphasizes its mission to provide reliable service and assist franchisees in developing scalable, marketing-driven businesses.
1989
The Foundation
Residential concrete business launched by Sam Wilkins built on craftsmanship and word-of-mouth.
2007
Systems Take Shape
New leadership introduces systems, standardized estimating, and structured marketing.
2013
Franchise Model Introduced
First FDD issued, establishing the foundation for franchising.
2019
Expansion Accelerates
National growth begins, shifting to a sales-driven scalable model
2024
Private Equity Investment
Eagle Merchant Partners invests to support leadership, infrastructure and expansion.
Today
National Platform
- Over 100 territories awarded
- Largest residential concrete franchise in North America
- Technology-enabled, system-driven business model
About the Service
Sam the Concrete Man specializes in residential concrete repairs and replacements, including:
- Driveways
- Patios
- Walkways
- Sidewalks
- Slabs
We also offer light commercial services, such as:
- Parking lots
- Loading docks
- Dumpster pads
- Other similar projects
What sets the service apart is how the brand delivers the work. In an industry often marked by inconsistent communication, pricing, and results, we bring structure and reliability to the process.
A technology-supported system manages everything from initial inquiry to project completion. Structured estimating and scheduling tools keep projects transparent and organized.
Centralized call handling, operated from our Denver, CO corporate office and staffed by live operators, answers calls 24/7/365 to ensure quick response times and consistent customer experience. This frees owners from handling calls during evenings, weekends, and holidays, while helping drive strong conversion rates from initial contact to booked estimates.
Franchisees handle customer interactions and supervise each project, while experienced subcontractors carry out the work.
Who is the Customer?
Sam the Concrete Man primarily serves homeowners who need reliable concrete repair or replacement, often for driveways, patios, slabs, and walkways. These customers appreciate clear communication, fair pricing, and trustworthy timelines. In an industry where experiences can vary, we provide a more professional, organized approach. The result is a smoother process, more confidence in the final outcome, and concrete work that enhances both the function and look of the home.“Excellent work, very professional, and completed right on time. The new porch looks fantastic.”Brent K. – Spokane, WA
“The work was started when he said it would be, and completed on time… finished walkways and porch look great.”Lindley W. — Cincinnati, OH
Sandie B. — Cincinnati, OH“Work was completed… professional workers… looks fantastic.”
Phillip — U.S.“They gave us the best price, did the best work and did everything just as they said they would.”
Dr. Lenora W. — U.S.“The workers were very professional and did one fantastic job… very pleased.”
A large growing market with room for a leader
The residential concrete repair and replacement sector operates within a large and expanding U.S. concrete industry.
- Valued at $110 billion
- Expected annual growth of about 10% over the next 5–7 years.
Long-term trends drive demand not short-term cycles.
- Long-term housing trends
- Older homes need repairs and replacement work
- Continued homeownership
- Ongoing investment in home improvement.
Opportunity in a Fragmented Industry
Despite its size, the market remains highly fragmented, largely made up of small independent contractors. This frequently leads to inconsistent customer experiences, unclear pricing, and varying service quality.
Sam the Concrete Man positions itself as a professional service leader in this environment. By combining centralized marketing, structured estimating, defined territories, and standardized operating systems, we bring branding, professionalism, consistency, and organization to an often disorganized market. This presents an opportunity.
What is our value as a franchise?
Sam the Concrete Man is built to help franchisees focus on what drives revenue, sales, customer relationships, and project management, while the system manages much of the behind-the-scenes complexity. You’re not learning a trade; you’re running a structured, marketing-driven business supported by systems built on 37 years of experience, investment, and real-world trial and error.
Franchisees benefit from:
- A steady flow of opportunities through centralized marketing and lead generation
- Corporate call center support that handles incoming calls and schedules customer appointments 24/7/365
- A proven sales process with structured estimating and clear pricing tools
- Operational support through scheduling systems, CRM, and project tracking
- Defined territories designed to support long-term growth
- A subcontractor model that removes the need to perform physical labor
- A recognizable brand that builds trust with homeowners
Real Owners. Real Experiences.
Hear firsthand what led our franchisees to the brand, and how they feel about owning the business today.Kevin Baille - Phoenix, AZ
Glenn Krispense - Tulsa, OK
Justin Sewell - Louisville, KY
Ben Vogt - Baton Rouge, LA
What are the Startup Costs?
Startup costs typically range from $93,070 to $151,185*, with no storefront required. This helps keep the investment lower than many retail franchise models.
| Type of Expenditure | Amount | Method of Payment | When Due | To Whom Payment is to be Paid | |
|---|---|---|---|---|---|
| Low | High | ||||
| Initial Franchise Fee | $67,000 | $67,000 | Lump Sum | When you sign the Franchise Agreement | Us |
| Equipment(1) | $1,000 | $3,000 | As Agreed | As Incurred | Third Parties |
| Vehicle(2) | $0 | $1,500 | As Agreed | As Incurred | Third Parties |
| Vehicle Signage(3) | $500 | $3,000 | As Agreed | As Incurred | Third Parties |
| Registration and Taxes(4) | $0 | $2,500 | As Agreed | As Incurred | Third Parties |
| Computer Hardware and Software(5) | $500 | $2,000 | As Agreed | As Incurred | Third Parties |
| Office Equipment and Supplies(6) | $500 | $2,000 | As Agreed | As Incurred | Third Parties |
| Initial Call Center/Supported Services Fees (7) | $4,421 | $4,421 | As Agreed | Before Opening | Us |
| Bookkeeping Fee(8) | $600 | $600 | As Agreed | Before Opening | Us |
| Initial Marketing Expenditures(9) | $5,000 | $15,000 | As Agreed | As Incurred | Third Parties |
| Business Licenses and Permits(10) | $500 | $1,000 | Before Opening | Before Opening | Third Parties |
| Professional Fees | $0 | $2,500 | As Incurred | As Incurred | Third Parties |
| American Concrete Institute Fee(11) | $99 | $99 | Before Opening | Before Opening | Third Parties |
| Insurance(12) | $1,500 | $3,000 | As Agreed | As Incurred | Third Parties |
| Travel and Initial Training Expenses(13) | $1,450 | $1,565 | As Incurred | As Incurred | Third Parties |
| Additional Funds – 3 months(14) | $10,000 | $42,000 | As Agreed | As Incurred | Third Parties and Us |
| TOTAL ESTIMATED INITIAL INVESTMENT | $93,070 | $151,185 | |||
*See Item 7 of the FDD for full details.
How Much Can I Make?
Many Sam the Concrete Man franchisees generate more than $1 million in annual gross revenue.
- System average $998,115.38 gross revenue with 33% gross profit*
- Top quartile franchisees average $1,669,840 gross revenue with 34% gross profit*
These figures are based on reports from franchisees that were in operation and reported sales for the entire 2025 calendar year.
*See Item 19 of the FDD for details.
Some outlets have earned these amounts. Your individual results may differ. There is no assurance that you will earn as much.
$998,115
$1,669,840
Training and Support
A Structured, Phased Approach to Getting Started.Phase 1 – Preparation
30+ hours of pre-training to build a strong foundation before launch.Phase 2 – Business Week (Denver, CO)
In-person training covering:
- Sales, estimating, operations, marketing, and financial management
- Subcontractor recruitment and retention
- Managing subcontractors, appointments, pricing, and project management
- How to deliver a world-class level of service
Phase 3 – Sure Start Program
Hands-on support after launch, working with specialists in marketing, customer delivery, and financial management. You progress through the program as you achieve key performance benchmarks.Phase 4 – Ongoing Coaching & Support
Long-term support from a dedicated Franchise Business Coach who serves as your primary resource for guidance, strategy, and growth.
Advertising and Marketing
A Consistent Flow of Leads, Backed by Proven Systems.How Customers Find You
- Digital marketing generates inbound leads through search engines and paid ads
- A centralized call center, operated 24/7/365 from our corporate office in Denver, CO, responds to inquiries and schedules appointments
- A professional website converts traffic into booked estimates
- CRM tools track leads, follow-ups, and customer communication
Brand Visibility
- Professionally managed social media campaigns build awareness and trust
- Branded marketing materials create a consistent, recognizable presence
- Online reviews and reputation management strengthen credibility
Promotions and Local Marketing
- Local campaigns and seasonal offers help generate demand
- Franchisees can engage their communities through targeted outreach
- Structured marketing templates make execution simple and consistent
Ongoing Marketing Support
- Corporate marketing continuously refines lead generation strategies
- Franchisees receive tools, guidance, and performance insights
- Systems are designed to improve conversion and maximize return on spend
Website and Customer Experience
- Easy for homeowners to request estimates and learn about services.
- Localized pages help customers easily find and connect with their closest franchise.
- Integrated lead
Operations
A Structured Model Built for EfficiencyHow works gets done
- Franchisees handle sales, customer communication, and project oversight
- Structured estimating tools create clear, consistent proposals
- Scheduling and CRM systems keep jobs organized and on track
- Customers receive defined timelines and professional communication throughout the process
Labor Model
- Experienced, vetted subcontractors perform the concrete work
- Franchisees manage quality, timelines, and customer expectations
- This model reduces the need for large crews and heavy equipment
- Owners focus on running the business, not performing manual labor
Technology
Keeping Everything ConnectedTechnology is at the core of how Sam the Concrete Man franchisees run their business.
All-in-One Platform
The foundation is our all-in-one platform that manages everything in one place:
- Scheduling
- Estimating
- Proposals
- Invoicing
- Customer History
AI Intelligence
We also use AI to intelligently route daily appointments based on job locations, helping franchisees operate more efficiently.
Additionally, franchisees use QuickBooks Online for financial visibility, supported by an in-house bookkeeping team that manages expenses, P&Ls, and balance sheets.
Our AI-powered marketing platform drives marketing efforts, allowing both corporate oversight and localized campaign execution. Together, these systems add structure, visibility, and efficiency to every part of the business.
Territory Protection
150,000 single-family homes • Typically 450,000 to 600,000 people • Select markets are availableWhat is the Protected Territory?
We grant each franchise a protected area covering about 150,000 single-family homes, the main source of demand. These territories typically serve populations of 450,000 to 600,000 people and provide ample opportunities without internal competition.
Where Does the Brand Operate?
Sam the Concrete Man has expanded across the United States, with over 100 territories awarded nationwide. Growth continues in select available markets, offering opportunities in both established and emerging areas.
What Makes a Strong Territory?
Strong territories have dense concentrations of single-family homes, steady homeownership, and aging concrete surfaces that require repair or replacement.
Meet the Team
Meet the People You’ll Work With
Todd Stewart
Chief Executive Officer & President
Robert Tunmire
Board MemberRobert Tunmire brings more than four decades of franchise leadership experience to Sam the Concrete Man. Formerly Executive Vice President of Neighborly®, he spent 44 years helping grow one of the largest home services franchise platforms in North America. A seasoned franchise entrepreneur and advisor, Robert has led development initiatives, strengthened operational systems, and guided executive strategy. As Co-Chairman of the Board, he provides governance oversight and strategic counsel supporting long-term system growth.
Ronnie Musick
Chief Development OfficerRonnie Musick leads franchise development and growth strategy for Sam the Concrete Man. Since joining the company in 2019, he has overseen executive leadership and franchise growth during the brand’s accelerated national expansion. Previously, Ronnie spent more than 12 years as Vice President of Franchise Development & Sales Training at Neighborly® (formerly The Dwyer Group), where he built and led high-performing sales teams. His background spans franchise recruitment, sales training, and entrepreneur development, making him instrumental in guiding qualified candidates through the ownership process.
Le-John Roybal
Chief Operating OfficerLe-John Roybal oversees system-wide operations for Sam the Concrete Man, bringing more than 20 years of multi-unit leadership experience to the brand. Since joining in 2023, he has focused on strengthening franchisee performance, operational consistency, and scalable infrastructure. Previously, he held senior operational roles with Sky Zone and Starbucks, leading regional teams, new-store development, and performance management initiatives. His expertise centers on operational excellence, KPI-driven accountability, and disciplined execution across growing franchise systems.
Michael Sipperley
Chief Financial OfficerMichael Sipperley serves as Chief Financial Officer of Sam the Concrete Man, overseeing finance, accounting, and treasury strategy. Prior to joining the company in 2025, he held senior finance roles with urban-gro (Nasdaq: UGRO), DISH Network, and Kroenke Sports & Entertainment. His background includes SEC reporting, large-scale capital oversight, FP&A leadership, and operational finance across complex organizations. Michael brings disciplined financial management and strategic insight to support the brand’s continued national growth
Rachel Dell
Vice President MarketingRachel Dell is the Vice President of Marketing for Sam The Concrete Man, bringing more than 20 years of multi-unit and franchise marketing experience. She joined the company in January 2026 and leads the brand’s national marketing strategy, supporting franchise growth across the country. Rachel is currently building an in-house marketing agency to provide franchise owners with full-service marketing support, including online advertising, social media, SEO, direct mail, public relations, and email marketing. She specializes in creating scalable marketing programs that strengthen brand consistency while helping local franchise owners grow their businesses. Throughout her career, Rachel has focused on developing practical, results-driven marketing strategies that support both national brand growth and local market success.
Profile of a Successful Franchisee
Sales-Minded. Customer Focused. Project Management Oriented.What Does It Take to Win?
Successful Sam the Concrete Man franchisees are usually professionals who enjoy working with people, managing projects, and driving revenue. Many come from backgrounds in outside sales, project management, engineering, or other customer-facing roles where communication and organization are essential.
At its core, this is a relationship-driven business. Franchisees build trust with homeowners while collaborating with subcontractors to finish projects on time and meet standards. Those who succeed tend to be proactive, responsive, and comfortable handling multiple jobs at once.
Required Qualifications
- Minimum credit score: 680
- Residency: U.S. resident or valid Green Card holder
- Background: No criminal background
Financial Requirements
- Liquidity Requirement: Approximately $35,000 in available cash
- Net worth of $35,000, and collateral to support both startup costs and initial operating reserves
How do I Finance my Business?
Franchisees rely on several financing options to fund their startup investments.
To learn which financing options may work best for your situation, speak with a franchise representative who can walk you through available options and next steps.
Popular choices include:
- SBA loans — government-backed lending programs that offer competitive rates, longer repayment terms, lower equity injection requirements, and no collateral requirements for loans up to $150,000
- ROBS (401K rollover) — using retirement funds without early withdrawal penalties
- HELOC — home equity line of credit
- Conventional bank or private loans
- Self-Financing – Some franchisees choose to pay cash and fully finance their startup costs.
